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Community insights

The reports below share findings about what local people think about particular topics.


COVID-19 had a big impact on all of our lives, including our health and wellbeing, education, jobs and the wider economy. Staffordshire County Council undertook an initial survey in 2020, and a follow-up survey in 2021, asking residents to tell us about the impact the pandemic was having on them, and what was needed to help Staffordshire’s communities and businesses recover and thrive. 

Please select the links below to see the results of the surveys and what Staffordshire County Council is doing in response to the key themes identified.

Feeling the Difference

Feeling the Difference is a long standing public opinion survey giving residents of Staffordshire and Stoke-on-Trent an opportunity to give their views on their local area as a place to live, their safety and wellbeing and local public services.

The survey is undertaken twice yearly in March and September with each survey involving 1650 residents.  Results of four consecutive surveys provide results that are meaningful at District/Borough levels.  Use of the data with community segmentation models helps to make results meaningful at lower geographical levels.  

The questionnaire was revised at survey 15 to capture information about a wider range of services.  Results now have value for local councils, the police and wider criminal justice services, the Fire and Rescue service and health agencies.

Themes explored by the survey include:

  • What makes somewhere a good place to live and what most needs improving.
  • Issues affecting quality of life.
  • Wellbeing.
  • Volunteering.
  • Satisfaction with local services and how well they keep you informed, provide value for money and can be trusted.                                     
  • Feelings of safety.
  • Likelihood of being a victim of crime.
  • Satisfaction with local police presence.
  • Confidence in local police and justice.

Use the link below to see the latest results.

Feeling the Difference is a long standing public opinion survey giving residents of Staffordshire and Stoke-on-Trent an opportunity to give their views on their local area as a place to live, their safety and wellbeing, policing and other local services.

Results of our latest survey are available now.

Wave 25 (September 2018)

Schools Alcohol, Smoking and Drugs Survey

The Staffordshire Schools Alcohol, Smoking and Drugs Survey collects information from young people aged 11-17 years about their views and experience of alcohol, smoking and drugs. 

The report below provides an in-depth analysis of trends and habits to understand the influences that lead young people to additional 'risk taking' behaviour.

The results of this research have challenged a number of assumptions and were presented at a Local Area and Research Intelligence Association (LARIA) Conference.

Digital use in Staffordshire and the UK

This year, smartphones have become an increasingly popular device for getting online. 71% of people now own a smartphone using it to browse the internet, access social media, online bank and shop online. Staffordshire is also on its way to being a superfast broadband county and this will enable more people to have quicker and easier online access. Digital access and skills do however vary amongst Staffordshire's communities and enabling equal access amongst our communities will be a real challenge. 

The Strategy Team has produced a briefing note on Digital Use in Staffordshire and the UK. The briefing note contains a range of data and graphics containing a variety of digital and technology topics. 

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