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(L-R) Ash Mountford, Emily Broadhurst, Daniel Waterman and Gary Carse from the award-winning Carse & Waterman animation studio in Stoke.

How a Stoke-based animation studio brought Staffy to life

• Staffy was created by a Stoke-on-Trent animation studio using a blend of traditional creativity and innovative modern technology.

• The character is the result of collaboration between local artists, businesses and the community, combining skills like sketching, sculpting, digital design and 3D animation.

• Staffy now fronts Staffordshire’s tourism campaign, including the Staffy Trail, helping showcase the county as the nation’s playground.

22 April 2026
Outside Stafford Crown Court

Car dealer pleads guilty to selling unsafe vehicles

• Burton car dealer pleads guilty to string of trade offences

• The 41 charges against Mr Sheeth Adam relate to selling unsafe vehicles, aggressive trading practices and not providing buyers with cancellation rights

• Mr Adam will appear before Stafford Crown Court at a later date for sentencing

21 April 2026

Recent News

Janet Higgins in a school by children's art

New school nurseries to help cut childcare costs

• More places in affordable school-based nurseries will be available to Staffordshire families.

• New nurseries in six Staffordshire schools will be open from September 2026.

• Part of £45 million fund from Department of Education, shared between 300 schools nationwide.

collapsed wall at Wetley Rocks

Crews investigating collapsed wall in Wetley Rocks

• Crews are inspecting a collapsed wall in Wetley Rocks that has made path and road unsafe

• Barriers and traffic lights have been set up

• Repairs will be carried out once cause confirmed

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