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Grow your customer base

How to grow your customer base and support those that look after our nearest and dearest

 Care for the elderly

Are you missing out on capturing the growing social care workforce in Staffordshire and Stoke-on-Trent? 

There’s over 30,000 brand-loyal care workers, social workers, foster carers, occupational therapists and nurses living and working across Staffordshire and Stoke-on-Trent supporting our loved ones, and the most vulnerable children and adults in our society, every day. 

While hundreds of companies offer special discounts for NHS and healthcare workers, they’re missing out on establishing themselves with the ever-growing all-age social care workforce that appreciate being recognised.

This essential workforce made up of people like:

  • Michaela - that supports children that need respite and emergency foster care
  • Tracy and Lynn - residential care workers helping people with barriers to get into work
  • Karen - who considers the people she works with as an extension of her own family.

 Two ladies chatting over a cup of tea

By offering a discount on any of your products and services to the social care workforce, you can boost your sales and the wellbeing of these remarkable people – ultimately helping them to keep what they’re doing, and help ease cost of living pressures. 

Join with us and your amazing contribution will be recognised by:

  • naming you as a ‘Business Champion of Care’ through our communications channels
  • providing you with social media collateral to use across your channels
  • regularly featuring how the social care workforce are benefiting. 

If you can give a discount on anything from food, trips and days out, wellbeing products to the essential things we all spend on every day, get in touch with valuingsocialcare@staffordshire.gov.uk to find out more.


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