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Sign applications

There are two different types of signs that you can apply for; tourism and amenity signs.

How much does a sign cost?

Tourism and amenity signs require a non returnable fee of £110, which is payable when an application is submitted. There will also be administration, design and maintenance costs.

Any further costs are paid for by the applicant and will be quoted exclusive of VAT.



Apply for a tourism sign

A tourist attraction must be a permanent area or building which is open to the public without needing to book during its normal opening hours. Tourism signs (white on brown) are for directions only and not for advertising purposes.

Please read the tourism sign policy before applying.

Apply for a tourism sign using the tourism signs application form (51 KB).

Return your completed forms by post to:

Staffordshire County Council
1 Staffordshire Place
Tipping Street
ST16 2DH



Apply for an amenity sign

Amenities must have:

  • a minimum visitor level of 5,000 visitors every year
  • be open at least 50 days per year
  • only be signposted from the nearest A or B road or town or village

The following amenities can apply for a sign:

  • retail facilities
  • recreational and sport facilities
  • schools and children's nurseries
  • churches and places of worship

Please read the amenity sign policy before applying.

Apply for an amenity sign using the amenity signs application form (34 KB).

Return your completed forms by post to:

Staffordshire County Council
1 Staffordshire Place
Tipping Street
ST16 2DH

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