A celebration of Staffordshire’s pride, creativity and innovation was held at the House of Commons to mark the 10th anniversary of Staffordshire Day on 1 May.
The event brought together MPs, ministers and national leaders, alongside businesses from across the county.
Launch of Made in Staffordshire
The event also saw the launch of Made in Staffordshire - a new countywide scheme to promote local businesses, makers and manufacturers.
The scheme will:
- Raise the profile of Staffordshire businesses
- Promote quality, authenticity and local identity
- Help attract investment and create jobs
It brings together:
- Advanced manufacturing
- Creative industries
- Food and drink producers
Showcasing local success
A marketplace at the event highlighted the range of organisations shaping Staffordshire’s economy.
These included:
- GE Vernova
- JCB
- Keele University
- Newcastle and Stafford Colleges Group
- The New Vic Theatre
- Titanic Brewery
- Woolcool
Staffordshire gifting business Aspro Studios is one of the first to join the new scheme.
Founder Kay Vassiliou said:
“It connects us to a strong community and helps boost our visibility.”
Supporting growth and opportunity
Three roundtable discussions focused on:
- Building pride in Staffordshire
- The role of skills and learning in growth
- An “interview promise” to support care‑experienced young people into work
What leaders are saying
Hannah Ault, Chair of We Are Staffordshire, said:
“It was fantastic to showcase Staffordshire at the heart of Parliament.”
She added:
“Made in Staffordshire is a powerful way to champion our businesses and raise our profile.”
Martin Murray, Leader of Staffordshire County Council, said:
“We’re proud to show Staffordshire as the beating heart of the country.”
He added:
“This helps highlight our strengths and attract future investment.”
About Staffordshire Day
Staffordshire Day is held each year on 1 May. It marks the day in 1759 when Josiah Wedgwood opened his factory in Burslem.
