Staffordshire and Stoke-on-Trent businesses are being invited to showcase their products to festive shoppers as Made in Staffordshire launches its first-ever digital Christmas Gift Guide.
Made in Staffordshire is a free membership scheme for businesses that design, create and manufacture in the county. It is managed by Staffordshire County Council's place branding organisation, We Are Staffordshire.
The scheme is free to join and helps promote local makers, artisans, food and drink producers and manufacturers through its online directory, alongside providing business support.
Applications are now open for the Christmas 2026 Gift Guide, which aims to celebrate the fantastic variety of products available from businesses across Staffordshire and Stoke-on-Trent and give shoppers inspiration for gifts with a local connection.
The digital guide will showcase everything from artisan food and drink and handmade gifts to stylish homeware, clothing, and experiences.
It will help shoppers discover something a little different and find the perfect gift while supporting the county’s makers, creators and independent businesses.
Robin Hall, Staffordshire County Council’s Cabinet Member for Economy and Skills, said:
“Made in Staffordshire is all about championing the brilliant businesses designing, creating and producing right here in the county.
“We’ve already welcomed more than 60 members since launching in April, and we’re really excited to now launch our first Christmas Gift Guide.
“It’s a fantastic opportunity for businesses to get their products in front of more people, while making it easier for shoppers to discover great local gifts this Christmas.
“There are just two weeks left to apply, so I’d encourage businesses to get involved and make sure they don’t miss out.”
To be featured in the Christmas Gift Guide, businesses will need to submit a high-quality product image, description, price and sales link.
A range of promotional options are available to suit different budgets and requirements. Businesses that join Made in Staffordshire for free can be featured in the guide at no cost, with larger advertising options also available at discounted rates.
Applications close at midday on Monday 9 November 2026.
Find out more and apply to be part of the Made in Staffordshire 2026 Christmas Gift Guide here.
