Information and costs
How much does a sign cost?
There is a non-refundable application fee of £120. Additional costs for administration, design, and maintenance will apply and are quoted exclusive of VAT. All further costs are paid by the applicant.
Apply for a tourism sign
Tourism signs (white on brown) are for directional purposes only and not for advertising. A tourist attraction must be a permanent area or building that is open to the public without booking during normal opening hours.
Please read the tourism sign policy before applying.
Applications for new tourism signs are temporarily paused while we undertake a review of the current process. This does not affect applications already submitted before 5 June 2026, which will continue to be processed and assessed accordingly.
Return completed forms by post to:
Staffordshire County Council
1 Staffordshire Place
Tipping Street
Stafford
ST16 2LP
Apply for an amenity sign
Amenities must meet the following criteria:
- Minimum of 5,000 visitors per year
- Open at least 50 days per year
- Only signposted from the nearest A or B road, town, or village
Eligible amenities include:
- Retail facilities
- Recreational and sports facilities
- Schools and children's nurseries
- Churches and places of worship
Please read the amenity sign policy before applying.
Applications for new amenity signs are temporarily paused while we undertake a review of the current process. This does not affect applications already submitted before 5 June 2026, which will continue to be processed and assessed accordingly.
Return completed forms by post to:
Staffordshire County Council
1 Staffordshire Place
Tipping Street
Stafford
ST16 2LP
