Advertising for childcare businesses

Information on free advertising opportunities for childcare

Last updated: 6th November

Staffordshire County Council offers free promotion to help childcare providers advertise current vacancies. Our Staffordshire Connects site receives over 20,000 visits each month. Stay up to date so families and funders can find your latest information and book places.

Why advertise with us?

  • Free and accessible 24/7
    Update your childcare setting anytime— no cost, no hassle.
  • Reach more families
    We share details with enquiries from parents looking for childcare or funded places.

How to keep your listing current

  1. Register for your free account
    Use this to link your listing to your Ofsted-recorded details.
  2. Update your childcare record
    Let us know about:
    • Staff and child vacancies
    • Age ranges accepted
    • Opening hours and fees
    • School pick‑ups and drop‑offs
    • Special educational needs (SEN) or disabilities (SEND) support
    • Additional services you offer
  3. Notify Ofsted of structural changes
    Changes to your setting’s name, address or contact details must be updated via Ofsted—you cannot edit these here.

Once updated, your profile will appear on both Staffordshire Connects and the Family and Childcare Trust national directory—without extra effort or cost.

Get in touch

For support or help with registration:

Early Education & Childcare Team
01785 278 201 (Monday–Thursday, 8:30 – 16:30; Friday, 8:30 – 16:00)
eeac@staffordshire.gov.uk 
Staffordshire Place, 1 Tipping Street, Stafford, ST16 2LP