Writing for the web
We know that most people read differently on the web than they do on paper. That's why it's important to make sure that every word on a page is there for a reason.
Do not publish everything you can online. Publish only what someone needs to know so they can complete their task. Nothing more.
Consider using methods like the inverted pyramid or front-loading style to make it easy for users to find what they are looking for.
Further reading:
