Across the country, demand for care and support is growing, so a larger, stronger and more resilient workforce across the sector is essential for continued quality care for people who draw on care and support. Some of that is about having the right approach to recruit to the sector, and some is about supporting those in care to reap the benefits and to be supported in the right way to develop their career.
We want people to see social care as a long-term, positive and attractive option, with opportunity to progress, for those looking for a way to make a real difference.