Dealing with the media / press releases

Publicity is all about making a buzz and telling people about your project or initiative.

In its simplest form, publicity is the act of contacting the media (i.e. newspaper, magazine,TV and radio journalists) to persuade them to write a story about you.

It helps you to reach more people than you could ever do personally. For example, the Express and Star in Stafford has a daily circulation of over 143,000. That's an awful lot of people who could read about your project!

Press releases are the best way of providing the journalist with a news story and the information that they need.

Download the press release template to write a press release about your LMIS project.  The template will tell you what to write and where.

Download the Publicity Guidance to find out more about press releases and who your local journalists are.