Publicity events

Publicity events are just another way to draw attention to your new project or initiative.

The best events give the public and/or journalists a look at your project or initiative before it has officially opened.

For example, if you have produced a new youth shelter or other building, write a press release and call a photo opportunity for before the official opening day. They'll hopefully then write a piece that will be timely enough to draw attention to when your service can be used.

You may want to hold an event to celebrate some sort of award presentation. The opportunities are endless!

Make sure there are some people who are going to be taking advantage of your new project or initiative at the publicity event. The journalists will want to make sure they capture the 'human interest angle,' which means talking to the people who are going to benefit. Also make sure that you are there to meet the press and brief them on what is happening.

If you'd like some help with ideas for publicity events, don't hesitate to ring Staffordshire County Council's Communications department on 01785 854014, who'll be happy to help.

 

Last Modified: 12/03/2008 15:19:45
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