The campaign is aimed at protecting young children in particular

Yellow buses join in hard-hitting safety campaign

The canary yellow school buses operated by Staffordshire County Council are spearheading a campaign to reduce the number of children killed and seriously injured on the county's roads.

In an innovative move by the council, all 30 buses in the school fleet are now displaying an image depicting a young child walking out from behind a parked car flanked by the 30mph road sign.

The bus advertising is supporting the County's Children's Campaign which is running now until the end of March. Covering topics including in-car safety, pedestrian safety and cycling a number of activities have been organised targeting parents and children around the County.

Councillor Carol Dean, Cabinet Member with responsibility for road safety said: "The Children's Campaign will see a concentrated effort of activities around the county in a bid to cut the number of young children killed or seriously injured. Advertising on the school yellow buses is a new way of reaching children and their parents in a very direct way. We want to remind parents that the speed is limit is 30 for a reason.

"If a child is in collision with a car travelling at 40mph a massive 90 per cent will die, whilst at 30mph 80 per cent will survive. A road may appear to be wide and clear but you just never know when a child might run out. Every road user needs to do their bit and keep their speeds down. One death is one too many."

Page Last Modified: 01/02/2008 10:30:47

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